GA4 & GTM Setup
Accurate event, conversion and e-commerce tracking implemented properly.
Analytics & CRO
Analytics & CRO: Get More Customers From the Same Traffic
Measure what matters, understand user behaviour and run experiments that consistently increase your conversion rate.
+52%avg. conversion lift
100%data accuracy focus
30+tests run per quarter
Overview
How Analytics & CRO grows your business
Doubling your conversion rate is often easier and cheaper than doubling your traffic. But you can't optimise what you can't measure accurately.
We fix your tracking foundations, build clear dashboards and run a structured CRO programme — research, hypotheses, A/B tests and implementation — to grow revenue from your existing visitors.
What's included
Your Analytics & CRO package
- Tracking audit
- GA4 & GTM implementation
- Conversion & event setup
- Heatmap & session analysis
- CRO research report
- Test roadmap
- 2–4 experiments/month
- Executive dashboard
Capabilities
Our Analytics & CRO expertise
Everything you need to win, delivered by specialists who live and breathe this channel.
Server-Side Tracking
More accurate data with server-side tagging and consent mode.
Heatmaps & Recordings
See exactly how users interact and where they drop off.
A/B & Multivariate Testing
Data-backed experiments on pages, offers and funnels.
Funnel Analysis
Identify and fix leaks from landing page to purchase.
Custom Dashboards
Looker Studio dashboards for real-time, decision-ready insights.
How we work
Our Analytics & CRO process
01
Measure
Audit and fix tracking and data quality.
02
Research
Analytics, heatmaps, surveys and UX review.
03
Test
Prioritised A/B experiments.
04
Implement
Roll out winners and keep iterating.
Tech stack
Tools & platforms we use
GA4
Google Tag Manager
Looker Studio
Microsoft Clarity
Hotjar
VWO
Optimizely
BigQuery
Stape
Mixpanel
Search Console
Figma
Client love
Brands that trust us to grow
Don't just take our word for it — here's what our partners say about working with DigiCap Media.
★★★★★
Their SEO and Google Ads strategy completely changed our enquiry pipeline. We finally have predictable leads every month and a team that explains everything clearly.
CO
Clinic OwnerHealthcare, Delhi NCR
★★★★★
The team rebuilt our Shopify store and Meta ads from scratch. The creative quality is outstanding and our ROAS has been the best we've ever seen.
FD
FounderD2C Skincare Brand
★★★★★
Professional, fast and genuinely invested in our growth. Our LinkedIn and website now bring us serious B2B conversations every week.
DR
DirectorB2B SaaS Company
FAQs
Analytics & CRO FAQs
What is conversion rate optimisation?
CRO is the process of increasing the percentage of visitors who take a desired action — like buying, booking or submitting a form — through research and testing.
Is my GA4 tracking set up correctly?
Many GA4 setups contain errors or missing conversions. Our tracking audit will identify and fix these issues.
How much traffic do I need for A/B testing?
Meaningful A/B tests generally need a few thousand monthly visitors. With less traffic, we use research-driven UX improvements.
Do you create dashboards?
Yes. We build custom Looker Studio dashboards that combine data from ads, analytics, CRM and more.
What is server-side tracking?
It sends tracking data through your own server for better accuracy, speed and privacy compliance.
Related services
Services that work great together
Google Ads & PPC
High-ROAS search, shopping, display & Performance Max campaigns.
- Search Ads
- Performance Max
- Shopping
Website Design & Development
Blazing-fast, conversion-focused websites that look ultra-premium.
- UI/UX
- WordPress
- Shopify
AI & Marketing Automation
AI chatbots, CRM automation and workflows that save time and win leads.
- AI Chatbots
- CRM
- n8n / Zapier
Let's build something big
Ready to grow with Analytics & CRO?
Book a free consultation with our specialists and get a tailored strategy and proposal within 48 hours.