Creative Strategy & Testing
Hooks, UGC, statics and video ads tested weekly to find winners fast.
Meta Ads (Facebook & Instagram)
Meta Ads That Scale Profitably on Facebook & Instagram
Creative-led performance marketing, bulletproof tracking and data-driven scaling that turns ad spend into predictable revenue.
4.3xaverage ROAS for D2C
-45%cost per lead
20+creatives tested monthly
Overview
How Meta Ads grows your business
On Meta, creative is the new targeting. The brands that win test more hooks, more angles and more formats — and have the tracking in place to know what's truly working.
We run a structured creative-testing framework, set up Pixel and Conversions API correctly, and scale winning ads methodically — for D2C sales, lead generation, app installs and local footfall.
What's included
Your Meta Ads package
- Ad account & tracking audit
- Pixel + CAPI setup
- Audience architecture
- 8–20 ad creatives per month
- Ad copy variations
- Weekly optimisation
- Creative performance report
- Monthly strategy call
Capabilities
Our Meta Ads expertise
Everything you need to win, delivered by specialists who live and breathe this channel.
Pixel & Conversions API
Server-side tracking for accurate attribution after iOS privacy changes.
Advantage+ Campaigns
Leverage Meta's AI with the right signals, exclusions and creative inputs.
Lead Generation Ads
Instant forms and WhatsApp/Messenger flows connected to your CRM.
Retargeting Funnels
Full-funnel sequences for viewers, visitors, add-to-carts and past buyers.
Scaling Framework
Vertical and horizontal scaling rules that grow spend without killing ROAS.
How we work
Our Meta Ads process
01
Audit
Account, pixel, creative and funnel review.
02
Launch
Structured campaigns with a creative test matrix.
03
Optimise
Kill losers, iterate on winners every week.
04
Scale
Increase budgets and expand audiences profitably.
Tech stack
Tools & platforms we use
Meta Ads Manager
Conversions API
Advantage+
Meta Business Suite
GA4
Triple Whale
Shopify
Canva
CapCut
Figma
Motion
Zapier
Client love
Brands that trust us to grow
Don't just take our word for it — here's what our partners say about working with DigiCap Media.
★★★★★
Their SEO and Google Ads strategy completely changed our enquiry pipeline. We finally have predictable leads every month and a team that explains everything clearly.
CO
Clinic OwnerHealthcare, Delhi NCR
★★★★★
The team rebuilt our Shopify store and Meta ads from scratch. The creative quality is outstanding and our ROAS has been the best we've ever seen.
FD
FounderD2C Skincare Brand
★★★★★
Professional, fast and genuinely invested in our growth. Our LinkedIn and website now bring us serious B2B conversations every week.
DR
DirectorB2B SaaS Company
FAQs
Meta Ads FAQs
Are Facebook ads still effective?
Yes. Meta platforms remain among the most effective channels for D2C brands, local businesses and lead generation — when creative and tracking are done right.
How much should I spend on Meta Ads?
We recommend a minimum test budget of around ₹25,000–₹50,000 per month to gather meaningful data, then scale based on results.
Do you make the ad creatives?
Yes. Our creative team produces static, carousel, UGC-style and video ads, and refreshes them regularly to prevent fatigue.
What is Conversions API and do I need it?
It sends conversion data from your server directly to Meta, improving tracking accuracy and ad performance. We set it up for every client.
Can you run ads for WhatsApp leads?
Yes. Click-to-WhatsApp ads are highly effective in India, and we connect them to your team or automation.
Related services
Services that work great together
Google Ads & PPC
High-ROAS search, shopping, display & Performance Max campaigns.
- Search Ads
- Performance Max
- Shopping
Social Media Marketing
Scroll-stopping content and community management that builds loyal audiences.
- Reels
E-commerce Marketing
Full-funnel growth for D2C brands, Shopify stores and marketplaces.
- D2C
- Shopify
- Amazon
Let's build something big
Ready to grow with Meta Ads?
Book a free consultation with our specialists and get a tailored strategy and proposal within 48 hours.